Ben Bakken has recently accepted a senior position in the financial services industry after several assignments in real estate and commercial banking. His new firm has introduced him to “Conscious Capitalism” as not only a management theory, but also as a practical way to run a business. Tri-Star Trust Bank has been a pioneer in the movement to update capitalism as the most successful system in world history for continuing to enrich the lives of ordinary people. In order to continue its upward thrust, however, it must also continue to evolve as it has throughout history.